Navigating NFTs & Web3 Creatives: Finding Real Value Beyond Hype | Art & Commerce with Monica Zou

In this insightful discussion, we explore the challenges creatives face when navigating the business side of Web3 and NFTs. Monica Zho shares her experiences consulting with transmedia companies and offers valuable advice for artists questioning whether NFTs genuinely add value to their work. Join us as we dive into the importance of understanding your goals—beyond following market trends—and making informed decisions in the evolving digital art space.

Key Topics:

• Challenges for creatives in Web3 and NFTs
• Evaluating the value NFTs bring to your work
• Strategic thinking for transmedia companies
• Importance of community-building over short-term profits
• Avoiding market hype in digital art

Quotes:

• "If you can't see the value that NFT adds to your work, you don't need to deal with the business side of it."
• "Ask yourself—do you just want money, or do you want to build your community?"
• "Think it through before jumping on the NFT trend—it's not just about following the market hype."