How Pivoting Saved My Businesses During The 2008 Crisis & COVID-19 | Pivots with Adam Xavier

Every business faces challenges, but the key to survival is knowing when and how to pivot. In this episode, Adam Xavier shares two major business pivots—one during the 2008 financial crisis and another during the COVID-19 pandemic. From shifting product focus in the motorcycle industry to reinventing a laundromat business, Adam explains how adaptability, strategic thinking, and creative problem-solving helped turn potential failures into success stories. If you're an entrepreneur or business owner, this is a must-watch lesson on resilience and innovation.

Key Topics:

• How the 2008 financial crisis forced a business model shift
• Entering the Chinese and European markets as a survival strategy
• Learning from seasoned investors to make fast, strategic decisions
• How the COVID-19 pandemic impacted the laundromat business
• Partnering with a software company to create a new revenue stream
• Leveraging technology to optimize operations and increase efficiency
• Why adaptability is key to long-term business survival

Quotes:

• "A financial downturn doesn’t mean failure—it means time to pivot."
• "We went from selling premium American-made motorcycle locks to serving Chinese and European markets with a completely different product."
• "During the pandemic, we had to rethink how we used our machines, and it doubled our business."
• "The right pivot at the right time can not only save your business—it can make it stronger."
• "If your back is against the wall, thinking outside the box isn’t optional—it’s survival."