Every industry has its own insider language, and business and manufacturing are no different. In this episode, Adam Xavier breaks down common slang used in product development, marketing, and manufacturing. From MVPs and testers to FMCGs and hockey stick growth, he explains the terminology that drives decision-making behind the scenes. If you’re curious about the language of business innovation, this video is for you!
Key Topics:
- What is an MVP (Minimum Viable Product)?
- The role of testers in product development
- Understanding a "recipe" in the manufacturing world
- ROI (Return on Investment) vs. return curves in marketing
- What are FMCGs (Fast Moving Consumer Goods)?
- How businesses forecast growth with hockey stick projections
Quotes:
- "Just get the MVP out there—that's our slang for pushing a product to market."
- "Testers aren't just people; they’re also the final versions of our products before launch."
- "In our world, a 'recipe' isn’t for food—it’s the formula that makes our product work."
- "FMCGs are the backbone of our product line—they bring customers back every 30 days."
- "Hockey stick growth is what every brand hopes for—it means you're scaling fast."
