ILMI Framework: How He Evaluates Business Ideas Before Starting | Frameworks with Per Welinder
Episode Details
Per Welinder shares his personal decision-making framework—ILMI—for evaluating new businesses. He breaks it down into Idea, Leadership, Movement, and Infrastructure, with each component examined through the lens of timing and leverage. It’s a practical tool for anyone thinking about launching or investing in a startup.
Key Topics
• The ILMI acronym: Idea, Leadership, Movement, Infrastructure
• Timing and leverage as key filters for each component
• Questions to ask about readiness, cost reduction, and scalability
• Moving from niche to mass market
Quotes
• “I use ILMI—Idea, Leadership, Movement, Infrastructure—to test if something’s worth building.”
• “Every part of a new business has to pass two filters: is the timing right, and what can we leverage?”
• “The goal is to grow something from a small kernel into something much bigger.”
