Episodes
Co-founded Birdhouse Skateboards, one of the most famous skate brands with one of the most famous skateboarders in the world, Tony Hawk.Together Per Welinder and Tony Hawk were instrumental in transforming skateboarding from a toy into lifestyle and a 10X universal impact on culture, brands, products and commerce.In his 30 years Per has co-founded, operated and exited 8 companies in the skateboard, apparel and footwear space.In 2019 Per co-founded Welinder Shi Capital - a China-US cross border venture fund with partner Curt Shi with one IPO and unicorn status on its record.
LinkedIn Bio
On a mission to build brands and movements that change behavior — and scale globally.For over three decades, I’ve helped create and grow companies from scratch — blending deep cultural insight with execution across product, marketing, and operations.I started my career as a professional skateboarder, later co-founding some of the industry’s most iconic brands including Birdhouse (with Tony Hawk), Flip, and Baker. I also helped launch Go Skateboarding Day, now a global phenomenon.My experience spans action sports, consumer product, digital media, and early-stage venture. As co-founder of Welinder Shi Capital, I’ve invested in cross-border companies, including one IPO unicorn.Today, I’m focused on a stealth venture at the intersection of health, engagement, and social movement — rooted in simplicity, and designed to scale.We’re quietly building — and excited for what’s next.EMBA, UCLA Anderson.
See more on Per's Wikipedia page.
