The essential framework for onboarding new clients in the Web3 space. From understanding the project’s vision and past experiences to competitor research and strategic execution, this step-by-step process ensures a successful partnership. Whether you're a startup founder or a marketing strategist, these insights will help you refine your Web3 go-to-market strategy.
Key Topics:
- Understanding a Web3 project’s vision and milestones
- Engaging with the entire founding team, not just the CEO
- Learning from past projects and marketing mistakes
- Conducting deep competitor research
- Identifying synergy before committing to a project
- Strategic planning and execution for Web3 marketing
- The importance of continuous reflection and data-driven analysis
- Utilizing analytics tools for social media performance tracking
Quotes:
- “I always start by talking to the whole founding team, not just the CEO—understanding their vision is key.”
- “One of the most important questions I ask is: ‘What do you wish you had done differently in your last project?’”
- “Competitor research is critical—learning from failures and successes helps refine our approach.”
- “If we don’t align on synergy, I prefer to recommend the project to someone who shares their values.”
- “Marketing success in Web3 isn’t just about execution, it’s about constant reflection and analytics-driven decision-making.”
