Starting a Business – Follow Passion, Not Trends | Snippets with Stijn Vanorbeek

What’s the best advice for starting a business? Follow your passion, not the latest trend. In this conversation, we discuss why chasing shiny objects like AI, crypto, or VR often leads to failure and why true success comes from solving real problems you care about.

By the time a trend is visible, you’re already too late—others have positioned themselves ahead. Instead, focus on what excites you and what real problems need solving. If you’re thinking about launching a startup, this episode will help you focus on what truly matters.

Key Topics:

• Why chasing trends rarely leads to success
• The importance of following your passion in business
• How to identify real problems worth solving
• Why if you can see the trend, you’re already too late
• The difference between jumping on a bandwagon vs. creating real value

Quotes:

• "If you see the trend, you're already too late."
• "Don’t chase the shiny object—focus on what you truly care about."
• "The best businesses solve real problems, not just follow hype."
• "Success comes from passion, not from jumping on the latest trend."
• "Find problems that matter to you and the people around you—that’s where opportunity is."