Episode Details

Sometimes, creative problem-solving leads to unexpected success. In this conversation, we dive into a unique growth hacking strategy—buying our own records from local stores to boost chart rankings.

Before the term growth hacking even existed, this tactic helped gain recognition and airplay by manipulating the music charts in a simple but effective way. This episode explores how thinking outside the box can make a huge difference in business, marketing, and beyond.

If you're interested in creative problem-solving, marketing hacks, or unconventional strategies, this episode is a must-watch.

Key Topics:

  • How buying back our own records boosted chart rankings
  • Why creative problem-solving is key in business and marketing
  • The power of early growth hacking strategies before they had a name
  • How small actions can create big visibility for a product
  • Why thinking differently can open doors to new opportunities

Quotes:

  • "Before growth hacking was a term, we were already doing it."
  • "Buying back our own records got us on the charts—and it worked."
  • "Sometimes, success comes from unconventional strategies."
  • "A creative solution can change everything, even in the music industry."
  • "The key to standing out is thinking differently from everyone else."

Release Notes

Release Date:
June 17, 2025
Running Time:
00:44
Guest:
Stijn Vanorbeek
Production:

Platform Links

YouTube
Spotify
Apple Podcasts
More Platforms

Extras

TikTok
Instagram
More Episodes
Guest Related

Be Notified

Receive an email when new shows drop.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.