What to Focus on Before Starting a Business | Horseblinders with Per Welinder
Episode Details
In this episode, Per Welinder shares advice for those starting a business. He emphasizes the importance of researching structure (with help from AI), evaluating the value chain to understand costs, and only moving forward once there’s clear opportunity and differentiation in the market. It's a grounded, focused framework for moving from idea to execution.
Key Topics
- Using AI to evaluate business structure
- How to break down the value chain
- What to outsource vs. own
- How to know when your idea has a place in the market
- Planning vs. overthinking
Quotes
- “Ask your AI friend how the business should be structured.”
- “Really look through the value chain—where do I need to spend, and what can I outsource?”
- “Don’t just start. Start when you know there’s room for your idea.”
