Looking back, Swardy reflects on the importance of social media literacy and how his perspective has evolved. Once drawn to the mystery of artists who stayed offline, he now sees social media as an essential skill—like doing taxes. While some exceptions exist, for most, neglecting social media can slow progress. Watch as he shares insights on adapting to the digital landscape as an artist.
Key Topics:
- The changing role of social media in an artist’s career
- Why social media literacy is as necessary as financial literacy
- The myth of staying mysterious vs. the reality of online presenceHow neglecting social media can make it harder to gain momentum
- The exceptions to the rule—can some artists still succeed without it?
Quotes:
- "I was romanced by mysterious artists, but now I see social media as essential."
- "Social media literacy is just like doing your taxes—you don’t have to love it, but you have to do it."
- "There are artists who don’t bother, and that’s awesome—but they’re the exception."
- "If you neglect social media for too long, it’s hard to pick up speed again."