Caty Burgess dives into the bold and innovative mindset behind creative solutions in the advertising world. From embracing the "ask forgiveness, not permission" approach to unpacking the story behind the iconic Gossip Girl "OMFG" campaign, Caty shares how risk-taking and strategic thinking can lead to groundbreaking results. Discover how one controversial campaign turned into a viral sensation, proving that sometimes rejection can be a creative opportunity.
Key Topics:
- The "ask forgiveness, not permission" philosophy in creativity
- Behind the scenes of Gossip Girl’s legendary "OMFG" campaign
- Navigating censorship and creative constraints in advertising
- Turning obstacles into press-worthy opportunities
- The impact of risk-taking on audience engagement
Quotes:
- "A creative solution to a lot of things is the old sort of ask for forgiveness, not permission."
- "If we don’t do anything, no one’s going to watch the show, click the page, or follow us on Facebook."
- "OMFG is how the kids talk—so we went for it, but carefully navigated approvals to avoid expensive mistakes."
- "I can’t run this ad, but I can get press on the fact that I can’t run this ad."
- "Sometimes the press reaches even more people than the ad itself would have."
