Caty Burgess shares her journey into the world of entertainment marketing and provides valuable advice for those looking to break into the industry. From her first temp job at the WB Network to the importance of gaining agency experience early on, Caty reflects on the lessons she’s learned and what it takes to thrive in the field. Whether you’re a student, a recent graduate, or someone exploring a career shift, her tips are practical and inspiring.
Key Topics:
- How Caty Burgess discovered her passion for entertainment marketing.
- The value of agency experience for marketing professionals.
- The importance of paying attention and learning on the job.
- Advice for young professionals starting in entertainment marketing.
Quotes:
- "I got into this line of work because I had a temp assignment at the WB Network in media planning."
- "Before that, I had no idea that was even a thing. I just knew I loved television and wanted to work at a television network."
- "It's a good idea to get some time working at an agency… so for the rest of your life, you have agency experience without actually having to work at an agency."
- "Working at an agency when you're young is great—you've got a lot of people taking you out to dinner, which helps supplement the poor earnings you're making."
