Caty Burgess reflects on the pivotal moments that shaped her career, from transitioning out of a career in documentary and reality TV production to finding her footing in marketing. Caty shares the challenges of navigating career shifts, the unexpected turns that led her to where she is today, and her thoughts on the infamous "pivot to video" era driven by social media platforms. Packed with personal anecdotes and industry insights, this episode is a must-watch for anyone considering or navigating a career pivot.
Key Topics:
- Career Pivots: Caty’s transition from TV production to marketing and the motivations behind it.
- Work-Life Balance: The desire to have a stable job with benefits like dental insurance and how it influenced her decisions.
- The "Pivot to Video" Era: Reflections on how Facebook's push for video content reshaped the media landscape, with some unfortunate outcomes.
- Consumer Behavior: Why audiences may prefer written content over video for certain needs, like recipes.
Quotes:
- "I wanted to be at home and have dental insurance, so I left that business and started working in offices. It was a pivot I couldn’t have seen coming, but it changed my life in the best ways."
- "The great pivot to video—Facebook said all their numbers pointed to video, so everyone fired journalists and hired video producers. Then it turned out those numbers were faked."
- "If I’m looking for a recipe, I don’t want to hear someone tell me about it. I want to scroll past their personal story and just get to Nana’s pasta sauce recipe."
