Caty Burgess dives into the world of marketing and technology, explaining how she uses a surprisingly simple tech stack—Excel and PowerPoint—to run effective campaigns. She shares her unique perspective on understanding and leveraging others' tech stacks to create strategic ad placements that truly reach target audiences. From analyzing media platforms to creative advertising techniques, Caty reveals the thought process behind modern marketing success.
Key Topics:
- Caty's minimalistic tech stack: Excel and PowerPoint
- Why understanding others' tech stacks is key in media and marketing
- Creative approaches to reaching target audiences through unconventional means
- How data from tools like Samba TV can enhance ad strategies
- The evolution of advertising opportunities on platforms like Netflix
Quotes:
- "My tech stack ends up being fairly simple. My tech stack is like Excel and PowerPoint. That is how I run campaigns."
- "If you're doing your job right in media, you're paying attention to everyone else's tech stack and figuring out where you can slip an ad message in."
- "Until recently, you couldn’t run an ad on a Netflix show, but you could find tools like Samba TV with audio content recognition to track viewer behavior."
- "I think about everyone else’s tech stack and how I can feed that back into my PowerPoint to show that I reached someone."
