CTR: Why I Haven't Purposefully Clicked an Ad Since Old Spice | Slang with Caty Burgess

Caty Burgess breaks down the concept of CTR (Click-Through Rate) and its relevance in today’s marketing landscape. Reflecting on her own experiences, Caty shares a humorous story about the last time she intentionally clicked an ad—an iconic Old Spice campaign—and questions the reliability of CTR as a meaningful metric. From accidental ad clicks to outdated measurement techniques, she highlights why marketers need to rethink how they evaluate audience engagement.

Key Topics:

• The significance of CTR (Click-Through Rate) in marketing metrics
• Why the Old Spice campaign was the last ad Caty clicked intentionally
• The frustration of accidental ad clicks and misleading data
• How CTR may have been useful in the past but is less effective now
  

Quotes

• "The last ad I clicked on purposefully was an Old Spice ad. The man you want to be—I clicked on him."
• "How many ads have you accidentally opened while trying to close them?"
• "CTR was a great thought back when we couldn’t measure an audience better, but now it feels outdated."
• "Click-Through Rate can tell you if someone wanted to see more, but how reliable is that data when most clicks are accidental?"