Experiential marketing, breaking it down in simple terms and sharing incredible real-world examples. From immersive brand activations at iconic events like Coachella to transforming spaces like the old Tower Records on Sunset Boulevard into an unforgettable "Roswell, New Mexico" experience, Caty explains how experiential marketing connects brands with consumers in truly unique ways. Learn what it means to meet consumers where they are and how to create impactful, hands-on experiences that leave lasting impressions.
Key Topics:
- What is experiential marketing in layman's terms?
- The power of meeting consumers where they are.
- Examples of immersive brand activations:
- Coachella activations.
- Turning Tower Records into the "Crashdown Café" from Roswell, New Mexico.
- How experiential marketing brings stories and brands to life.
Quotes
- “Experiential marketing, in layman’s terms, is literally meeting the consumer where they are.”
- “We turned the old Tower Records on Sunset into the Crashdown Café from Roswell, New Mexico—complete with a flying saucer crash in the parking lot!”
- “It’s about creating an experience where people can get up close and personal and actually touch what the show or brand is about.”
