Adam Xavier walks through the structured process of developing and launching a new product. From customer feedback to prototype testing, soft launches, and full-scale production, he breaks down the key stages of product innovation. Whether you're an entrepreneur or a business owner looking to refine your product development strategy, this insightful discussion provides a practical roadmap for turning ideas into market-ready solutions.
Key Topics:
- How customer feedback drives product innovation
- Evaluating the viability of a new product
- The prototyping phase: testing ingredients and formulations
- The importance of early focus groups and expert feedback
- Fine-tuning messaging and value proposition before launch
- Determining the right sales channels (DTC, Amazon, retail, etc.)
- Scaling up production and integrating products into regimens
Quotes:
- "Every product starts with customer feedback—it tells us what’s missing."
- "We don’t just launch products; we test, refine, and perfect them first."
- "Friends and family will always be kind, but we need real, honest feedback."
- "By the time a product reaches full-scale production, it’s been battle-tested."
- "A new product isn't just an item—it has to fit into a customer's lifestyle."
