In this insightful and entertaining video, guest Caty Burgess dives into the challenges of acronyms and marketing jargon in the entertainment industry. Sharing a hilarious anecdote from her time at the CW while working on All American Homecoming, Caty highlights how misunderstandings with terms like HBCU (Historically Black Colleges and Universities) can arise—and how a simple slip of using "HSBC" (the bank) caused some confusion. She also explores the often ridiculous nature of metrics and terminology in marketing, like impressions and engagement, making a case for clearer, more accessible communication.
Key Topics:
- The pitfalls of acronyms in marketing and entertainment
- A funny mix-up with "HBCU" vs. "HSBC"
- The overly complicated nature of metrics like impressions
- Why marketing jargon can alienate people outside the "insider" bubble
Quotes:
- "Acronyms can get people in trouble. They're easy when you're inside the understanding, but impenetrable outside of it."
- "Someone I worked with kept saying 'HSBC' instead of 'HBCU,' and I was like, 'No, not the bank!'"
- "Entertainment metrics are just silly words that mean whatever you want them to mean on that day."
- "I don’t have time to explain these acronyms or terms when they’re so unnecessarily complicated."
- This video is packed with relatable insights, laughs, and a behind-the-scenes look at the nuances of marketing in the entertainment industry!
