Running a successful direct-to-consumer (DTC) brand requires the right technology. In this episode, Adam Xavier breaks down the key software and platforms his business uses—from Shopify and Squarespace for sales to Klaviyo and Attentive for marketing automation. He also shares insights into EDI systems for retail partnerships, subscription management tools, and communication software that streamline operations. If you're building a DTC brand, this is your roadmap to an efficient and scalable tech stack.
Key Topics:
- Shopify vs. Squarespace for B2C and B2B sales
- How ShipStation optimizes order fulfillment and inventory management
- The role of EDI software (Logicbroker) for retail partnerships
- Klaviyo and Attentive for email and SMS marketing automation
- Smarter for subscription-based product sales and customer retention
- RingCentral for professional communication in remote work environments
- How integrating these tools creates a seamless business operation
Quotes:
- "Shopify powers our DTC store, but Squarespace is perfect for B2B sales."
- "ShipStation integrates with everything and scales without a scary price tag."
- "Klaviyo and Attentive work together so well—email and SMS flow seamlessly."
- "Subscription models are key for fast-moving consumer goods, and Smarter makes it easy."
- "With RingCentral, remote work doesn’t mean sacrificing professional communication."
