Marketing person Caty Burgess shares why focusing on the human element of marketing is essential for success. She explains how the obsession with metrics like impressions and clicks can often overshadow the need to craft messages that truly resonate with your audience. Learn why telling authentic, human-centered stories is the key to cutting through the noise in today’s digital landscape.
Whether you're a marketer or a business owner, this video is packed with wisdom on how to connect with your audience in a meaningful way.
Key Topics:
- The importance of focusing on the audience behind every marketing message.
- Why metrics like impressions, clicks, and video views don’t matter if your message isn’t tailored to humans.
- The pitfalls of chasing numbers over authentic connections.
- The power of storytelling in modern marketing.
Quotes:
- "There are people on the other side of any message that you are sending."
- "It doesn’t matter how many impressions you get if your message isn’t tailored for and delivered to a human."
- "You can get a billion impressions of something no one pays attention to."
- "If you can tell a quick human story to another human, you’re going to be more successful."
